Marketing Management Essay Example | Topics and Well Written Essays - 750 words

Marketing Management - Essay Example From this research it is clear that business enterprises are driven by profit motives. Maximum profit is achieved through minimization of costs of operation and maximization of consumer utility in order to trigger high sales that in return provide high revenues. Marketing is an integral factor in that pursuit. Strategies to ensure optimal marketing must be pursued in line with adoption of relevant and functional marketing plans. Marketing plans are therefore relevant, because they key determinants of an enterprise’s success or failure in its line of business. Marketing plan is an outline of activities that marketing managers use in their marketing endeavors in a bid to place products and services at the best point of sale. The primary objective of the plan is to capture as much market share as possible in regard to specific products and services that a business enterprise deals with. Ideally, marketing plan diversely considers the entire production process to determine what pr oduct or service attributes constitutes consumer tastes and preferences. The success of products and services is highly dependent on the marketing plan adopted by the managers. Effective and efficient use of marketing plans is essential in aiding success of products and services in the market setting. Specifically, McDonalds is an example of successful employment of marketing plans. Serving numerous countries, the fast food restaurants have captured a significant international market share. Failure on the other hand emerges when the marketing plans employed fail to meet their sole purpose. In other words, marketing plan integration into the activities, operation and performance of a business enterprise constitutes such failure. Effective and efficient coordination of marketing activities prior to those that makes up the plan result to failure of a given product or service in the market setting. Toyota at some point had to withdraw some of its cars from the market due to performance failure, emerging from activities within the firm (Bangs, 2010). Although marketing plans had been conducted in both domestic and international markets, some of its brands performed poorly. Analysis Business enterprises in their line of business have desired expectations. The outcome however may or may not be the desired one. However, operations and performance of an enterprise can influence the actual outcome prior to what is expected. It is important to point out that there is no single business that gets operational with a motive to make losses and therefore fail. Business enterprises are profit driven, with high expectations of success. Marketing plans as already identified greatly influence success or failure of an enterprise. Considering the two companies above, both had their marketing managers lay an outline of operational functions that would ensure maximum benefit from each of the company’s operations (Jackson, 2008). However, market responses are not certain, and t herefore the turn of events may not necessarily be as forecasted by the each company. A movie that failed: Watchmen Set for admiration and success, an unexpected outcome was failure (Baumard & William, 2005). Demand forecasts are critically fundamental for movies. It is important that all activities

The First Satellite and its Original Purpose Assignment

The First Satellite and its Original Purpose - Assignment Example Active margin exists in the leading edge of the continent, where it crashes into an oceanic plate. Passive margin, on the other hand, refers to margins that exist in the other remaining coastlines, without any collision and subduction activities taking place. Walking onto the beach of each margin differs in that the active beach has the formation of different geographical features because if different activities such as earthquakes, whereas the passive beach remains relatively flat. A deep ocean trench is a depression in the deep ocean floor in the shape of an arc, while submarine canyon is a cutting into the continental shelf and slope making an end into the deep sea fan. Ocean trenches, usually, go deeper into the ocean than a submarine canyon, with submarines hiding in both. The four sources of ocean sediments are terrigenous, biogenous, indigestible, and exogenous sediments. Terrigenous sediments are sediments formed on land then washed into the ocean by the action of rivers. Biogenous sediments refer to sediments resulting from the discarded parts of living organisms both on land and in the sea, with their entry into the ocean being similar to that of terrigenous sediments. Indigestible sediments refer to shells, shell pieces, and fecal pellets as particles or other forms of sediment wrapped in the waste products of sediment-eating bottom dwellers in the ocean base. Finally, exogenous sediments are the particles from space, making a small percentage of the ocean sediments. Exogenous sediments get to the ocean floor by running waters into the ocean such as rivers after the sediments are deposited on the earth’s surface. Some of the sediments also fall directly into the oceans from space. The two natural resources are Udachnaya pipe located in Russia just outside the Arctic Circle. It has diamond deposits extracted through mining and used by the human as an economic resource.