Global Marketing And Advertising Of Grey Group †Free Samples

Question: Discuss about the Global Marketing And Advertising Of Grey Group. Answer: Introduction Grey Group is a global marketing and advertising agency that has its headquarters in New York City. They have their offices in 432 locations in 154 cities, spread in offices in 96 countries. They are geographically divided into four units: North America; Europe, Middle East Africa, Asia-Pacific and Latin America. The group is an unit of the communication conglomerate WPP Group, having subsidiaries like Grey, G2, GHG, GCI Group, MediaCom Worldwide, Alliance, G WHIZ, and WING. They operations in disciplines like advertising, direct marketing, public relations, public affairs, brand development, customer relationship management, sales promotion and interactive marketing (Global - About | Grey Advertising Global | Famously Effective Since 1917, 2017). Discussion The Grey Group have their office in Toronto at 46 Spadina Ave #500, Toronto, ON M5V 2H8, Canada. The main clients of this agency are internationally famous names like Procter Gamble, GlaxoSmithKline, Nokia, British American Tobacco, Diageo, Volkswagen, Novartis, Wyeth, Canon, DirecTV, and 3M. The company was founded in 1917, continued as a public company and today is one of worlds most innovative companies. The office in Canada was opened in 1958, with footprints spread out in Toronto, Vancouver and Montreal. It is one of the top Canadian agency that has expertise in all types of marketing disciplines. The company has always focused on driving of results at the time of acquiring attention for their clients for more than 100 years. The company is employing around 6,500 people and earning a revenue of 1.307 billion in USD. The most singular purpose of the group is building the value of their client brands. The company has always focused persistently on their clients, judging their own performance with the help of growth rates and their prospects with the help of the faith the clients show in them. This enduring strengths has become rooted in their souls and has permeated their vision and their work. Under WPP, Grey Group is the smallest among the Big Four of the advertising networks, but has seen success for several years since 2010. It has a strong reputation for careful account management and that has led to the earning of loyalty from many long-standing advertisers, most prominently Procter Gamble and GlaxoSmithKline, both of which have been clients for the last 60 years, and then 40 years of loyalty from Canon. Grey Group has strong client relationships and is conventionally more famous for careful and methodical account managementinstead of outstanding creativity. Since mid-2000s the agency has taken up big steps for improving the overall quality of their output with the help of their London and New York offices. It ultimately led to a range of significant account gains. Before the group got acquired by WPP, it had for long been the subject of merger speculation. Even though a small number of shares were publicly traded, Grey was in all its intents and purpose a private company that was controlled by the patriarch Ed Meyer. The speculations came to an end in the year 2004 when Meyer revealed that he is considering a sale. The deal with WPP got finally completed in the year 2005 (Advertising, Branding, Consumer Insight, Digital, Marketing, PR, Design, Media - WPP, 2017). The digital team has more than 180 dedicated members and more than 85% of the clients are using the service of the company for completely integrated work. The activation team of the group is award-winning and is known for producing some famously effective work for their clients by means of connecting the brands with culture. The companys approach to PR is their unparalleled secret weapon. They are the only marketing communications organization that have a full-service public relation group that is embedded directly inside the agency. Grey PR makes sure that the clients people, campaign, brands and products are in coordination with the strategic earned media plans that are given the responsibility of delivering powerful ROI. Grey Group is known for bringing a rigorously meticulous approach to all forms of media practices, with the brand and media planners working closely together like a team in close collaboration with the account and creative management. The unique approach of the co mpany has integrated Shopper Marketing principles from the campaign ideation stage, having an influence over the key visual, toolkit strategy development and product claim. The Mobile and Connected Experiences team has assisted in connecting with brands more deeply for the customers. The organization is led by their CEO Michael Houston and Executive Chairman Jim Heekin (Grey Group: advertising and marketing profile at Adbrands.net, 2017). The agency has received several awards from different institutes like the Cannes Lions International Festival of Creativity for Excellence in Partnerships with a Talent, the DAD Awards for Use of PR, the CLIO Awards for Product Innovation, the AICP Next Awards for Experiential and many more. The top competitors for Grey Global Group are Omnicom Group Inc, The Interpublic Group of Companies Inc and Publicis Groupe SA. The company has strong operations and a good market reputation for quality work. Even though they have strong ties with their clients, they still have not been able to become a formidable brand in comparison with other big market players. They have limited marketing skills for attracting business. However, they have the opportunity of using online advertising as a new form of revenue. They can adapt new strategies for doing marketing research, which would help bring in more revenues for the company. The company can use decentralized decision making as a form of local mar keting, as it differs from one region to another. The company still has some looming threats on its head like the increase in number of lawsuits because of sheer negligence in the making of ads. There is the threat of recession hitting the industry as the cut is majorly looming on the marketing budget of corporates. Moreover, cut throat competition is experienced in the industry by the other major market players (Grey Group, 2017). Conclusion Grey Group as an effective and efficient organization is in operations since 1917. They majorly fall in the category of advertising and corporate organizations. Their major target group are organizations who are in need of a good marketing communication agency. They have positioned themselves in the market after realizing the current trends for effective and efficient communications. References Advertising, Branding, Consumer Insight, Digital, Marketing, PR, Design, Media - WPP. (2017).Wpp.com. Retrieved 13 October 2017, from https://www.wpp.com/wpp/ Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Belch, G. E., Belch, M. A., Kerr, G. F., Powell, I. (2014).Advertising: An integrated marketing communication perspective. McGraw-Hill Education. De Mooij, M. (2013).Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Global - About | Grey Advertising Global | Famously Effective Since 1917. (2017).Global. Retrieved 13 October 2017, from https://grey.com/global/about Grey Group : advertising and marketing profile at Adbrands.net. (2017).Adbrands.net. Retrieved 13 October 2017, from https://www.adbrands.net/us/greygroup_us.htm Grey Group. (2017).Adweek.com. Retrieved 13 October 2017, from https://www.adweek.com/tag/Grey-Group/ Puzakova, M., Kwak, H., Ramanathan, S., Rocereto, J. F. (2016). Painting Your Point: The Role of Color in Firms' Strategic Responses to Product Failures via Advertising and Marketing Communications.Journal of Advertising,45(4), 365-376.